1 in 4
fans is known by name
The rest stay anonymous: no data, no reach, no sales.
Dizplai Anonymous Fan Index, 2025 (reported)
White-label fan engagement platform
Fan engagementthat pays off.
For clubs: prediction game, trivia and season pass in the club’s look, plus sponsors and new revenue. Run as a service.
Trusted by clubs across Europe
Featured in
Starting point
Fans play every week. Just not with their club.
11.5 M
play a prediction game weekly
Fantasy Premier League alone. The habit exists, outside the club.
Premier League, 2025
48 vs 32 %
commercial share of revenue
Top 10 clubs vs. clubs ranked 11 to 20. The gap is commercial.
Deloitte Football Money League, 2026
The platform
White-label fan engagement. Plus everything around it.
BaseWhite-label fan engagement
Learn moreOne platform, many clubs. White-label per club, or platform mode with one fan account across clubs.
Layer 2Content service
Learn morePublished every week, the club approves.
Layer 3AI copilot
Learn moreSuggests content, creates assets in the club’s brand and answers questions about the fans. The club approves.
Layer 4Integration
Learn moreLives inside your app and website.
Top layerCrowd investing
Learn moreTop fans earn the right to invest.
Try it
Build your club’s app in 30 seconds.
Pick colours, switch modules on and off. The app changes live.
Crest
Club colours
Live app
Loading the app
Tap or swipe, it is the real app
Modules
Locked modules
- Friend leagues
- Community XI
- Stadium check-in
- Sponsor rounds
- 4 more coming
Customised for your club
- Own modulesNew formats on request
- Sponsor placementsRounds, prizes, branding
- Club terms and stadiumStands, stages, fan names
- LanguagesEvery language of the fans
- Own domain and appClub app, single login
- ContentVideos, trivia, stories
Beyond the modules, the app is tailored to each club.
Partnership model
Four revenue streams. One partner.
A fixed service fee, plus a share of the revenue created together.
Track record
20+ campaigns with clubs.
From fan support to real investment. In Switzerland, Germany and Austria.
- 20+
- campaigns
- 15
- clubs
- 3
- sports
- 3
- countries
Who it is for
Built for the people who run the club.
Clubs
Marketing, digital and commercial leads who want known fans and revenue beyond matchday.
For clubsSponsors and agencies
Brands and agencies who want a weekly branded moment with fans, with leads and clear reporting.
For partnersInvestors
A B2B platform built on real club relationships, with recurring revenue and one setup per new club.
For investorsHow it starts
From first call to kick-off.
- 1
Demo
Thirty minutes: FanPlay live, plus the club’s fans, sponsors and goals.
- 2
Plan
Scope, rewards, sponsor packages and launch date, agreed together.
- 3
Launch
The app in the club’s brand, weekly content run as a service with the club’s team.
- 4
Grow
Add stadium and community features, more sponsors and, when it fits, crowd investing.
Put your fans in the game.
FanPlay in 30 minutes: the app, the content service and what it can earn for the club.